Eliza Rogalski,to judge PR at Golden Hammer 2013

Eliza Rogalski, Founding  Partner Rogalski Grigoriu PR, is part of Golden Hammer’s PR  jury. The festival will take place in Riga (Latvia) on June 6-7.

Two years ago, I saw an edition of Harvard Business Review which had as a cover story an article signed by Michael Porter, entitled “How to fix capitalism”. The answer to this question, explained on more pages of the magazine, leaded towards the idea of reinventing the capitalist economy on the basis of social economy. It is a revolution in which we, the idea and content creators, have the role to show that good does “good” even to profit and I am glad to have the opportunity to talk about that during a communication festival with tradition in celebrating creativity

Eliza Rogalski.

The 14th edition of  Golden Hammer will include, besides the main competition, an exhibition with print works that are competing within the festival and a series of seminaries held by top personalities in the European communication industry. Eliza Rogalski will be among these speakers, with “Profit with a Purpose”, a presentation that pleads for brands’ differentiation through ideals that change for better people’s lives.

Golden Hammer reunites renown specialist in global advertising and communication industry, among which Tadeusz Zorawski, CEO Universal McCann Poland, Petter Andreasson, CEO Andreasson Public Relations Sweden, Andris Blaka, partner Ogilvy PR Latvia, Chris Dobson, Managing Director Emea Edelman UK, Eric Schoeffler, Chief Creative Officer DDB Tribal Germany, Hugh Boyle, Global Head of Digital Ogilvyaction UK and Alex Stil, Head of Digital EMEA Mindshare.

Romanian agencies are represented by 2 jurors in Golden Drum’s juries: Eliza Rogalski and Johan Ohlson, Executive Creative Director Centrade Saatchi&Saatchi Romania.