Ogilvy PR Bucharest signs the 2nd edition of Innovation School program for Adrem Invest

Cristina Blanaru Business, CSR, PR

Ogilvy Public Relations Bucharest signs the 2nd edition of the educational program Innovation School, part of Adrem Invest’s social responsability platform – “The future attracts innovation”.

The program made for Adrem Invest –  Romanian company oriented towards innovation, specialized in technological engineering – aims to encourage innovation among high-school students, in the region the company is active. Made as a pilot in 2012, Innovation School launches this year in an extended formula and is available for pupils in 18 county residence towns, under the patronage and with support from Romanian Education, Research, Youth and Sport Ministry.

Scoala de inovatie 2013

Last year, we received hundreds of positive reactions from the students that entered Innovation School, a reason enough to choose to continue the program also this year, but in an extended formula. The novelty consists, this year, in the increase of the number of towns entered in the program, from 3 to 18, but also in what concerns the formula we use to make the competition and classes. We want to dare students to be innovative and to insure them that they can be agents of change, and we will invite the best of them in Innovation School’s camp

Simona Cojocariu,

Marketing & Communication Director, Adrem Invest.

The program includes a projects competition and an educative camp for the most innovative students and, at the end of the camp,  Adrem Invest awards the best projects. The big award is the amount of Euro 5,000 to implement the project.

Last year, the program attracted 500 pupils from 3 towns (Craiova, Targu Mures and Suceava).

 The program is communicated on an online dedicated platform, on a Facebook page, with a special app that helps participants find out info on the program and discuss directly with the organizers.

The 1st stage runs on program’s Facebook page, between June 1st – July 7th, with pupils invited – in 2 people teams – to enter their innovative idea that could be applied in different domains. In August, the winning teams will go to Innovation School camp.

The teams coordinating and communicating the program include

  • Adrem Invest: Simona Cojocariu – Director Marketing şi Comunicare, Andrada Georgescu – Specialist Marketing.
  • Ogilvy PR:  Claudia Mihalascu – Business Unit Director, Raluca Manailă – Account Manager; Luana Roth – Social Media Manager.