SeniorHyper developed a new website for Romanian dairy producer Napolact

Cristina Blanaru Branding, Business, Digital & Media

SeniorHyper, agency resulted following the merger of digital agencies Hyperactive and Senior Interactive, developed a new website for Romanian dairy producer Napolact. The project is part of a larger rebranding Napolact is implementing. The new website takes over the new modern line brand elements and keeps some of the elements that remind of brand’s tradition.

Despre Napolact site Napolact

During Napolact’s rebranding, the website is a very important communication channel and we commissioned our partners from SeniorHyper with the redesign and modernization. This is the first Napolact website that is adaptable to any device, no matter it is a desktop, tablet or mobile phone, and this helps the brand to modernize, to communicate with a younger target, keeping the value of its traditions and of a thing well done

Mircea Badiu,

Brand Manager Napolact.

We are working with Napolact for over 3 years, we understood very well this brand so it was easy for us to shape the online area as part of the rebranding. Napolact is about the taste that reminds you of home and tasty meals with milk from the heart of Ardeal. The new design combines all those and reflects the trust of a brand with tradition, that remained open, correct and very close to the consumer. The website is visible on all devices

Vasile Alboiu,

Creative Director SeniorHyper

The teams working on the project included

  • FrieslandCampina Romania: Laurentiu Georoc – Marketing Manager, Mircea Badiu – Brand Manager.
  • SeniorHyper: Vasile Alboiu – Creative Director; Miruna Dumitrescu – Copywriter, Christiana Zodila – Copywriter, Sorana Caracudovici – Copywriter, Daniel Oprea – 3D Artist, Alexandra Ivan – Client Service Director, Irina Ivan – Senior Account Manager, Gabriela Stanca – Senior Account Executive, Ionut Ciubotariu – Director of Operations, Ciprian Patru –  PHP Web Developer and Stefan Zibilianu –  PHP Web Developer.

SeniorHyper is a Romanian digital agency with a 55 digital specialists strong team and 10 years of expertise on Romanian market, period during which it worked with both local and international brands. SeniorHyper was formed through the merger of 2 digital agencies, Hyperactive  and Senior Interactive, and is part of Lowe Romania, communication group that also includes Initiative, Lowe&Partners, GolinHarris Bucharest, Medic One, Mobile Works and BPN.

The agency has in portfolio clients such as Abbott Romania, Bergenbier (Stella Artois, Beck’s), British American Tobacco (Kent, Vogue, Dunhill, Pall Mall), FrieslandCampina Romania (Napolact, Milli, Dots), Henkel Romania (Schwarzkopf, SYOSS, FA), ING Bank Romania, Mars Romania (Pedigree), Orange Romania, PPD Romania (Aperol, Skyy, Campari), Roche Romania, Unilever USCE (Knorr, Delikat), Wrigley Balkan East (Orbit Romania, Orbit Bulgaria, 5 Romania, 5 Bulgaria, Airwaves).