MEC Romania will handle digital for CuponReducere.ro

Cristina Blanaru Business, Digital & Media, Media

Integrated media agency MEC Romania won the digital pitch made by CuponReducere.ro.

The online integrated communication strategy based on performance, with well defined KPIs and measurable results were the differentiators that defined MEC Romania’s position. Moreover, we were happy that agency’s digital proposal was based on the trust that this communication channel, used in a creative manner, is the best solution to actively involve the consumer. We found in MEC’s offer focus on performance, the responsability for results and care for alternative solutions, but also availability for an alert dynamics, specific to online and in which each action becomes a performance indicator

Bogdana Baltasiu,

Business Development Director.

MEC Romania will develop for its new client an integrated digital communication strategy meant to consolidate brand’s positioning as consumer’s ally, the one that offers concrete solutions in his daily offline life.

We are happy to have in portfolio a client focused on digital. Success is the expression of the entire performance team work, that came up with an out of the box  proposal focused on fulfilling client’s business targets. We are convinced that we will implement campaign that will make a difference as the brand follows the same phylosophy as MEC Romania’s team: “explore-exploit”, in other words we identify the most suited resources for client’s business and we use them in the most relevant possible way to achieve his objectives

Razvan David,

Head of Interaction MEC Romania

CuponReducere.ro is an innovative brand on Romanian market that links online and offline and consumer to the brnad. The platform is an offers aggregator for producers and retailers, that are offered brand awareness and are offered direct interaction with the target audience. As it is a solution to save for user’s shopping basket, CuponReducere.ro satisfies the needs of a large range of consumers, presenting to them tailored discounts in different categories of commercialized products in supermarkets, hypermarkets and pharmacies.

MEC Romania is one of the main integrated media agencies in Romania and has a portfolio that includes clients such as BCR, Beiersdorf, Baneasa Shopping City, Colgate – Palmolive, Danone, Euromaster, Michelin, Strauss, Transilvania Film and Visa.

CuponReducere.ro is a service launched by Smart Coupon in partnership with Coupons.com.