2active PR to handle communication for Oracle Romania

Cristina Blanaru Business, PR

Romanian PR agency 2activePR handles, since June, the communication for Oracle Romania, local branch of US corporation.

PR agency’s selection was made following a pitch that focused on IT communication experience and strategical approach of the industry.

Considering the demands of the pitch, 2activePR had the opportunity to highlight its expertise in tech communication, accumulated in over 10 years and that covers both software developers. Nowadays, 2activePR has in portfolio Lenovo Romania, Catalyst Worldwide, and Philips Healthcare and Lighting.

2activePR will contribute to Oracle Romania’s PR strategy with a creative approach, adapted to the industry and covering corporate and product communication, crisis communication and issues management.