“Courage à trois” – a daring activation concept from Lowe&Partners for La Festa 3in1

Creatives from Lowe&Partners Bucharest  made an original and courageous activation for LaFesta 3in1 during ADfel 2013, festival of branded entertainment, happenings and unconventional experiences organized by IQAds.ro.

For 3 days, people that came to ADfel week were invited by La Festa 3in1 to scan a QR code that directed them on a mobile landing page, where they entered the adventure “Courage à trois”. The app matched them with 2 unknown people they met next inside LaFesta photo booth. Inside it, they were expected by a bed, sheets and some daring messages organized as the set of a fantasy scene. People made funny pics, that they received instantaneously or they downloaded directly from La FestaHeadz Facebook page. The ones that answered “Courage à trois” dare also received La Festa 3in1