Haribo appoints MEC Romania to handle its Romanian media account

MEC Romania was appointed to handle Haribo’s media account on Romanian market, following a pitch that lasted 3 months.

As a premium brand, Haribo aims to strengthen its position on the gummy candies market by adopting a communication strategy centered on TV.  Therefor, MEC Romania will develop campaigns aimed to create strong ties between the brand and consumers so all the Haribo products to be known.

We are delighted to add to MEC Romania’s portfolio one of the biggest producers of gummy candies in the world and market leader in Germany. We grew up with sweet, funny and tasty Haribo bears and the fact that we won this account makes us happy and sweetens up our imagination in order to develop creative and efficient promotion projects to maintain Haribo in consumers’ attention

Bogdan Prajisteanu,

CEO MEC Romania.

MEC Romania is one of the most important integrated media agencies in Romania and has in portfolio clients such as BCR, Beiersdorf, Baneasa Shopping City, Colgate Palmolive, cuponreducere.ro, Danone, Euromaster, Kaufland, Michelin, Stork, Strauss, Transilvania Film, Tchibo and Visa.