UPDATED: IAB Romania to center 3rd edition of IAB Forum on storytelling, trends and results in Romanian online

(adds full list of speakers at the event)

Dimitris Karpouzas (Head of Digital, MSPS Greece), Patrizio Zanatta (Sales Director EMEA, Rubicon), Ionut Gaota (Windows Business Group Manager, Microsoft), Alexandra Olaru (HR&Communications Director, McDonalds Romania) will speak at IAB Forum Romania 2013, rounding up this way the line up of speakers.

The others are  already announced are Caroline Henne (Regional Business Development Director, GfK), Cristina Bazavan (Blogger), Stefan Chiritescu (Innovations Director, BBDO), Raluca Barbu (Social Media Coordinator, Piraeus Bank), Marius Ursache (Chief Creative Officer, Grapefruit), Gabriel Patru (Integrated Communication Director, Media Direction, BBDO), Krystyna Bebenek (Expert Online Audience Measurement, Gemius), Vasile Alboiu (Creative Director, SeniorHyper), Mihai Pocorschi, (CEO& Co-Founder, moBuy Solutions).

As already announced in the start of September, IAB Romania scheduled the 3rd edition of IAB Forum for October 1st, at White Club Bucharest. The event aims to offer a 360 degrees perspective over online advertising industry by approaching discussion subjects such as storytelling, trends and the evaluation of results in digital.

This year’s event combines specific local know-how with international studies in the field, with a lot of case studies, researches and internal projects to be presented, along with international successful examples, all supporting the contribution online advertising has when it comes of conceiving brand strategies.

The agenda of discussion at IAB Forum Romania includes: the power of content in the digital era – online storytelling and how to make content strategies, how communication context changes with the evolution of digital technologies and environment – trends in online advertising (focus over the mobile shift) and how to monetize digital efficiency and obtain the best results online (studies on consumers’ habits.

If, during previous years, we focused more on know-how, we believe it is now the moment to underline also the successful  local projects. We believe that Romanian online advertising industry already reached to a level when it can make a step forward, showing interesting and useful case studies. Obviously, the international know-how continues to be a very important resource, mainly when it come of allocating budgets for digital advertising

Ioana Anescu,

Managing Director IAB Romania.

This year, among the speakers to share their know-how at IAB Forum Romania are: Caroline Henne (Director for Digital Market Intelligence in CEE-META, GfK), Yannis Piperakis  (Business Unit Director, Ogilvy Greece), Cristina Bazavan (Blogger), Stefan Chiritescu (Planner, BBDO), Raluca Barbu (Marketing Specialist, Piraeus Bank), Marius Ursache (Chief Creative Officer, Grapefruit) and representatives from companies like Google, Microsoft or YouTube.

The early-bird fee to participate to the event (available until September 20th) is Euro 40 for non-members and Euro 30 for IAB romania’s members. More details are available on event’s website