Mobile World Congress prepares for 2014

Cristina Blanaru Business, Digital & Media, Mobile

GSMA Mobile World Congress started preparing for its 2014 edition, that will center on “Creating What’s Next” theme and will celebrate the innovation that is inspired by and occurs at the world’s largest mobile industry event.

The event is scheduled to take place in Barcelona, on February 24-27 2014. Organizers expect the new edition to surpass the one in 2013, that had 72,000 attendees, 1,700 exhibitors, 60 conference sessions and 29 Featured Programmes. But you can see more details on MWC’s results in 2013 here.

For 2014, MWC already has a series of confirmed speakers, among which Jon Matonis – Executive Director and Board Member Bitcoin Foundation, John Chambers – Chairman and CEO Cisco, Sirgoo Lee – Co-CEO Kakao Corp, Rich Riley – CEO Shazam Entertainment, Michelle Gallen – CEO Shhmooze, Franco Bernabè – Chairman and CEO Telecom Italia Group and Chairman GSMA and Jon Fredrik Baksaas – President and CEO Telenor Group.

During 2014 edition, MWC also launches a new program, mPowered Industries, to be held in conjunction with Mobile World Congress. The program includes a range of vertical industry conferences and exhibits to be led by well-known and highly regarded industry domain leaders. By doing so, MWC is enhancing and diversifying its content and delivery approach to match the info, insights and solutions needs of key industry verticals. mPowered Industries vertical conference and exhibition program is scheduled to take place at Fira Montjuïc and will be integrated with Mobile World Congress at Fira Gran Via.

The inaugural edition of the program is organized by GSMA in partnership with companies from sectors such as health, marketing and advertising, media and travel, namely European Connected Health Alliance, EyeforTravel, Mobile Media Summit, and NAB Show.

MWC 2014 will also include a line-up of Featured Programmes. Confirmed until now is App Developer Conference – to he held by Car Connectivity Consortium and Samsung, LTE Forum – by ZTE and Mobile Security Forum – by AVG and FingerQ .