Spikes Asia announced its 2013 winners

Cristina Blanaru Creativity, Festivals & Awards

Spikes Asia announced its winners, during a gala at Grand Theatre, Marina Bay Sands, where over 1,000 delegates were present.

Ten juries have been working in Singapore to choose 401 deserving winners from an initial 4,832 entries. The 2013 awards have been given as follows:

  • Branded Content & Entertainment – 24 winners: 1 Grand Prix, 4 Gold, 13 Silver, 6 Bronze
  • Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
  • Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes
  • Grand Prix: 303Lowe Perth, Australia, ‘The 2012 IKEA Catalogue – A Roommate Worth Having’, IKEA Western Australia and South Australia
  • Design – 27 winners: 1 Grand Prix, 8 Gold, 3 Silver, 15 Bronze
  • Grand Prix: McCann Worldgroup India, Mumbai, ‘Keys Are Hard to Find’, ATSS
  • Digital – 30 winners: 1 Grand Prix, 3 Gold, 6 Silver, 20 Bronze
  • Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
  • Direct – 26 winners: 1 Grand Prix, 6 Gold, 7 Silver, 12 Bronze
  • Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications
  • Film – 24 winners: 1 Grand Prix, 3 Gold, 8 Silver, 12 Bronze
  • Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
  • Film Craft – 36 winners: 1 Grand Prix, 7 Gold, 11 Silver, 17 Bronze
  • Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
  • Integrated – 8 winners: 1 Grand Prix, 3 Gold, 1 Silver, 3 Bronze
  • Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
  • Media – 49 winners: 1 Grand Prix, 8 Gold, 22 Silver, 18 Bronze
  • Grand Prix: WHYBIN/TBWA Auckland, New Zealand, ‘Middle-Earth Passport Stamp’, Tourism New Zealand
  • Mobile – 12 winners: 1 Grand Prix, 2 Gold, 1 Silver, 8 Bronze
  • Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications
  • Outdoor – 44 winners: 1 Grand Prix, 7 Gold, 15 Silver, 21 Bronze
  • Grand Prix: Cheil Worldwide Seoul, South Korea, ‘Bridge of Life’, Samsung Life Insurance
  • PR – 30 winners: 1 Grand Prix, 11 Gold, 10 Silver, 8 Bronze
  • Grand Prix: Draftfcb New Zealand, Auckland, ‘Driving Dogs’, Mini / SPCA New Zealand
  • Print – 25 winners: 4 Gold, 13 Silver, 8 Bronze
  • No Grand Prix Awarded
  • Print & Poster Craft – 19 winners: 3 Gold, 4 Silver, 12 Bronze
  • No Grand Prix Awarded
  • Promo & Activation – 29 winners: 1 Grand Prix, 4 Gold, 13 Silver, 11 Bronze
  • Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
  • Radio – 13 winners: 1 Grand Prix, 5 Gold, 2 Silver, 5 Bronze
  • Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

The Network of the Year trophy was presented to McCann Worldgroup, with BBDO coming second followed by DDB in third.

McCann Melbourne were honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and DDB Group New Zealand, Auckland, in third.

The Independent Agency of the Year was taken by Party, Tokyo and Reactive Media, Sydney and Tokyu Agency, Tokyo, were secondand third respectively.

The Spikes Palm award, given to the best Production Company, was awarded to Exit Films, Melbourne. Finch, Sydney came in second and Revolver, Sydney third.

The Media Agency of the Year trophy was given to Open, Auckland with UM, Sydney taking second place and in third, OMD China, Shanghai.

During the awards Metro, Melbourne’s transport system, were presented with the prestigious Advertiser of the Year Award in recognition of a record number of wins at international awards for its public service announcement ‘Dumb Ways to Die’ campaign. The award was received onstage by Leah Waymark, General Manager Corporate Relations at Metro Melbourne.

Also announced at the awards were the winners of the Young Creative Competitions. Korea took the gold medal in the Young Spikes Media Competition whilst the team from Sri Lanka took gold in the Young Spikes Integrated Competition.

For the first time a Student Creative Award was also awarded, this was a pre-festival competition that asked entrants to complete an original poster to fit a brief set by UNICEF. The entries were judged by industry leaders and Jun Hong Tan from the National University of Singapore was chosen as the winner.