ARMAD opens the entry period for RoDirect 2013

Romanian Direct Marketing Association (ARMAD) announced the opening of the entry period for the 8th edition of the international conference RoDirect 2013, scheduled to take place on November 7-8, in Bucharest.

The event targets all specialists in marketing and communication from companies that aim to make their marketing direct activities and strategies more efficient.

During the 2 days of conference, the participants will be exposed to the backstage of direct communication and find out which are the success factors behind direct marketing campaigns.

The first day of the event will be dedicated to the conference, while the second day will include a masterclass – “The way Forward in Direct and Digital Marketing” – with Michael Leander.

Michael Leander, keynote speaker at RoDirect 2013, has over 20 years of experience in direct and digital marketing, working both for clients and as a marketing consultant. He is one of the most appreciated trainers in the field, but also in CRM and is an advocate for multi-channel marketing and ROI.

During the masterclass, participants will be presented instruments that will help them improve significantly the results of direct and digital marketing actions.

When it comes of participation fees, the ones interested can opt to pay for one day of the event at their choice or for both, with prices ranging from Euro 81 to Euro 160 plus VAT for ARMAD’s members and from Euro 125 to Euro 250 plus VAT for non-members. More details and an entry section are available on event’s website

RoDirect’s sponsors this year are Mediapost Hit Mail and Unygroup.