Leo Burnett Group Romania, appointed to handle integrated communication for BRD
Leo Burnett Group Romania was appointed, starting August 2013, to handle the integrated communication account for BRD Groupe Societe Generale in Romania. Previously, BRD account was handled in Romania by ADDV.
Leo Burnett will handle BRD’s integrated communication account for 3 years, as the collaboration contract states. During this period, the agency will provide ATL services, brand strategy, online communication and PR services. The agency also proposed a new direction for the communication on medium and long term and will implement integrated campaigns that aim to support BRD’s image among its target groups and to promote efficiently bank’s services and products.
We started the selection process with the idea to find a partner capable to understand bank’s activity, the challenges that we have to answer to, the difficulties we are facing in the complex context of Romanian market. We wanted a creative agency, but not only that. Our partner has to support us in our commercial drive with an adequate strategy and must be capable to integrate the communication channels in successful campaigns, with direct impact over our market position. We have therefor all the reasons to think we will make a good team with our new agency
Flavia Popa,
General Secretary BRD Groupe Societe Generale Romania
There’s no doubt that BRD is one of the most sought for banking strategic and creative accounts on the market. We wanted this collaboration and we are happy that we entered the pitch with the best integrated communication solutions, to which we added online, branding and PR components. We are happy for the collaboration with BRD and trustful that we will achieve good results together by developing, on long term, an even stronger and more courageous brand, more relevant for as many people as possible
Lorand Balint,
Managing Director Leo Burnett
Leo Burnett Group Romania includes the agencies Leo Burnett & Target, Starcom MediaVest Group, Optimedia, The Practice and iLeo. Recently, the main shares package was taken over by Publicis, with the agencies to continue to function under Publicis Romania umbrella and under the management of Stefan Iordache – co-CEO and Teddy Dumitrescu – co-CEO and Country Chairman.