New TV campaign for PayPoint Romania, signed by Bridge Communication

Cristina Blanaru Ads, Business, Creativity

PayPoint Romania, operator of cash payments and electronic charging at retail points, launched a new TV campaign signed by Bridge Communication. The campaign focuses on the results the company had in Romania and aims to consolidate its reputation, under the slogan “PayPoint. Recommended by millions”.

The communication is based on the results achieved by PayPoint in Romania: 25.5M invoices with total value of over RON 2.8BN paid via the system.

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To illustrate visually as efficient as possible PayPoint’s results, TV campaign translated the numbers in easy to understand references, that the public can resonate with.

We wanted a friendly and dynamic approach, that would communicate to consumers, in an accessible manner, PayPoint’s results. After all, what else can recommend more efficient a company than its own performances? And PayPoint take pride with excellent results, that grow from one year to another. (…)

Mugur Dogariu,

Managing Director PayPoint Romania 

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We decided to build the communication starting from PayPoint’s results, so we chose to let numbers speak. But numbers are dry and abstract. Presented in their simple form, their scoop and signification are hard to understand, so we thought to bring them to life. We decided each unit to represent a person, and the results were surprising! The strategic idea came to life in a creative concept that humanizes big numbers and show the real dimension of the statistics that support PayPoint. If our numbers would’ve been people, than they could have line around the Earth or reach to the Moon

Afrodita Blasius,

Managing Partner Bridge Communication

The ads are running since November 7th, on a number of TV channels.

Bridge Communication team working on the campaign included Afrodita Blasius – Managing Partner, Andrei Stefanescu – Account Manager, Monica Stanescu – Art Director, Alexandru Marin – Copy.

Bridge Communication is an advertising agency that develops complete and complex communication campaigns with solid strategy basis, coming from experience combined with new approaches. The agency worked over the time with clients such as Allianz-Tiriac, Banat Bun, Biocarpet, Coronita, Don Gustosso. Hochland, Heidi, Krax, Leroy Merlin, Margaritar, Nestle, Peak WC, Rexona, Stalinskaya, Untdelemn de la Bunica.