SeniorHyper and ING Bank use mobiles to control an interactive platform

Cristina Blanaru Business, Digital & Media, Mobile

SeniorHyper and ING Bank launched a digital innovation, an interactive platform synchronized with the mobile phone, www.al9leacer.ro, and invites users to experience the benefits of ING products in an interactive and friendly way.

The creative way to present the product, as a virtual game, together with the tech innovation brought by the mobile controller, transform interaction with the bank in a completely new experience.

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With a series of captivating games, users are invited to reach “9th sky” and to discover ING products, but also to get into awards race in order to win Euro 5,000. 

The platform www.al9leacer.ro is maybe the most creative way until now to present online ING Bank’s product and an excellent occasion of direct interaction with our users and consumers. As it is a novelty on Romanian market, the mobile controller represents a tech innovation that comes support out orientation towards mobile

Robert Anghel,

Digital Marketing Manager ING Bank Romania.

We built a beautiful concept, that speaks about people’s dreams and their fulfillment, a concept centered on an innovation. It is the first time when we use this type of mobile controller, that help coordinating the computer game via mobile phone. It is a digital innovation that intertwines with the story, with the characters – developed and animated together with DSG. We had in ING team an excellent partner, that felt the potential of this creative route from the very first presentation, and for this we thank them

Vasile Alboiu,

Creative Director SeniorHyper 

The teams involved in the campaign

  • SeniorHyper: Vasile Alboiu (Creative Director), Alin Badiu (Art Director), Christiana Zodila (Copywriter), Laurentiu Stere (Senior Art Director), Sorana Caracudovici (Copywriter), Vlad Emandi (Flash Designer), Daniel Oprea (Flash Designer), Bogdan Gheorghiu (Senior Strategic Planner), Alexandra Ivan (Client Service Director), Madalina Barbu (Senior Account Manager), Andrei Constantinescu (Account Executive), Ionut Ciubotariu (Director of Operations), Alex Hertog (Project Manager), Teo Onicel (Team leader Action Script), Stefan Zibilianu (Team leader Web development), Ciprian Patru (Web Developer), Daniel Pisica (Web-design Team Leader), Sorin Onicel (Web-Designer), George Bokor (Senior Web-Designer), Razvan Albu (Senior Project Manager), Nicoleta Dumitru (Performance Marketing Specialist)
  • ING Bank: Cristina Micu (Marketing Director), Robert Anghel (Digital Marketing Manager), Emil Vasiliu (Digital Marketing), Alina Banuleasa (Digital Marketing)