Mila Kunis to make history with Jim Beam

Cristina Blanaru Ads, Creativity

Jim Beam starts selected Mila Kunis to be the face of the brand in company’s first global campaign. Mila Kunis joins Jim Beam family as a global partner and spokesperson and will be the image of the new “Make History” multi-media brand campaign, scheduled to reach over 100 markets worldwide.

“Make History” is the first-ever global marketing campaign for the American brand, which traces its history back to 1795. The TV campaign featuring Kunis will premiere in the next few months in the largest brands of the brand, including U.S., Australia and Germany.   

Jim Beam has been making history by producing the world’s finest bourbon through seven generations of family distillers, and this partnership truly signifies a new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand

Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.

Kevin George,

Senior VP & Chief Marketing Officer Beam Inc 

The  campaign will premiere three new TVCs featuring Kunis in the U.S. in mid-February and will roll out in markets worldwide over the next few months. Kunis will also be featured in retail materials and content on Jim Beam’s website, Facebook and Twitter

As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family

Mila Kunis

The TV ad campaign was created by FutureWorks, partnership between three independent agencies who lead Jim Beam creative efforts in key markets: StrawberryFrog (New York), The Works (Sydney) and Jung von Matt (Hamburg).

In U.S., the ads will appear across multiple media properties, including Turner Sports/BleacherReport, NBA telecasts, FXX, Spike, History Channel, AMC, Food Network and ESPN networks, as well as in media properties across the globe.