Credit card, launch in-flight by Bancpost and GolinHarris Bucharest

Cristina Blanaru Business, Events

GolinHarris Bucharest created, for Bancpost, the launch campaign for the new credit-card WIZZ Bancpost and the loyality program associated to it, “Shop&Travel”.

The official launch of WIZZ Bancpost credit card took place during a press event that represented a first for the Romanian communication market, as it was the first press conference that took place at 10,000 meters above the ground, on the route between Bucharest and Rome.

The conference was attended by 15 journalists and bloggers. They were given information of the new concept of the card: any buy made with WIZZ Bancpost, online or offline, in Romania or abroad, turns into points that can be used to buy WIZZ Air tickets and services.

Cabral&Andreea

Among those that enjoyed the experience provided by the new card were Andreea and Cabral Ibacka.

We wanted to offer a simple and accessible product, that would help Romanians to travel more often and cheaper, without making any supplementary effort. With WIZZ Bancpost card and SHOP&Travel program, the things you buy anyway, on daily basis, are bringing you not only free plane tickets, but also help dreams come true. We wanted than to communicate the joy that this new product brings in people’s lives and the campaign proposed by GolinHarris convinced us very fast

Robert Zanescu,

Marketing & Comunicare Director Bancpost.  

WIZZ-Bancpost_1

WIZZ-Bancpost_2 

Shopping and traveling are personal experiences and that is why we wanted to create a platform based on a type of experience as direct as possible with the SHOP&Travel concept. Organizing a launch that started with a flight and continued in Rome, one of the European capitals renown for its shopping areas, represents just the first episode in the series of activations that we plan, this year, together with Bancpost

Irina Roncea,

Corporate Division Director GolinHarris Bucharest.

The teams involved in the launch campaign for the card and the loyality program included

  • Bancpost: Robert Zanescu – Marketing & Communication Director, Ileana Zamfir – Chief Corporate Communication Service and Raluca Andreea Alexe – Digital Media Project Manager.
  • GolinHarris Bucharest: Monica Botez – Head of Corporate Divizion and Irina Roncea, Director Corporate Division, Anca Marcu – Senior Media Associate, Raluca Duta – Community Manager and Bogdan Dascalescu – Digital Media Specialist.

GolinHarris Bucharest is affiliated to GolinHarris Worldwide, network with 40 offices in America, EMEA and APAC. The agency has in portfolio clients such as AFI Cotroceni, AFI Europe, AFI Ploiesti, Bancpost, BASF, Centrofarm, Colgate-Palmolive (Romania), Romanian Red Cross, Electrolux, Focus Copii Disparuti, Franklin Templeton Investments, History Channel, Johnson&Johnson, LIDL, Mercedes-Benz Romania, Nuance Communications, Orange Romania, European Parliament – Bucharest office, PeliFilip, PepsiCo, Schneider Electric Romania, SofMedica, Titan-GoodMills, tocmai.ro, Transavia, Unilever (Lipton), URBB–United Romanian Breweries Bereprod, VEKA Romania, X-Trade Brokers, YUM (KFC, Pizza Hut, Hard Rock Cafe, Paul).