mediaTRUST Romania joined Romanian specialized organizations BRAT and ARMA

Cristina Blanaru Business, Media

mediaTRUST Romania is, starting 2014, member of Romanian Bureau of Transmedia Audit (BRAT) and of Romanian Association for Audiences Measurement (ARMA).

As BRAT member, mediaTRUST will receive SNA FOCUS – the media research system that offers audience results for printe press, results on the products and services consumption  (including consumed brands), lifestyle, socio-demographic profiles. By joining ARMA, mediaTRUST has access to TV audiences.

By integrating the audience data, mediaTRUST offers complex media analysis that allow evaluating correct and efficient targeting of the communication.

mediaTRUST monitors over 23 Romanian national TVs, 12 radios, over 570 national and local publication, over 2,000 online news sources, over 20,000 blogs and forums and also all the public accounts of the Romanian users of Facebook, Twitter and Google+.

The complexity of the offered services and the recent actions made by mediaTRUST aim for consolidating and maintaining the company at the highest level of the media monitoring market

Bogdan Apostol,

General Manager mediaTRUST.

mediaTRUST Romania was founded in 1999 and provides monitoring services for Romanian and foreign companies. The company is, since 2004, a member of FIBEP, the main international organization of the monitoring agencies. Since October 2010, it is fully owned by IMM – Institute of Media Monitoring Poland.