Lions Health to open the stage to creatives and marketers

Cristina Blanaru Creativity, Festivals & Awards

Lions Health, the inaugural global festival and awards celebrating creativity in healthcare marketing and communications scheduled to take place in Cannes on June 13-14, opens its stage to a tremendous speaker line-up that will include some of the most awarded creatives in healthcare and top marketers at the forefront of the industry from around the world.

Seminars at Lions Health are designed to explore how creativity can help transform the sector (…) Thought leaders and industry experts will take to the stage to showcase great ideas that push boundaries, deliver fresh insight and thinking, and lead the debates that drive communications in the industry forward.

Louise Benson,

Lions Health Festival Director.

Among the speakers who will share share their expertise with the audience are:

  • Jim Stengel, former Chief Marketing Officer of Proctor & Gamble and author of Grow, and Digitas Health creative chief, Alexandra von Plato, will discuss how a new generation of creative leaders will transform healthcare marketing as we know it during their session “Building an Inspired Organisation Now – PHCG”.
  • Rich Levy, Chief Creative Officer Draftfcb Healthcare, Jill Weingarten, VP Senior Recruiter Greenberg Kirshenbaum, and Megan Miller, graduate of S.I. Newhouse School of Communication, will reveal why it’s more alluring than ever for the brightest talent to apply their skills to improving global health.
  • Lakish Hatalkar, General Manager Novartis OTC New Growth Opportunities Franchise, and Jeremy Cohen, Edeleman’s Europe & CIS Chair for Business and Social Purpose, will explore using creativity to build a responsible brand by applying science, innovation, communications and creativity expertise to society’s biggest health challenges.
  • Chris Duffey, SVP and Group Creative Director Sudler & Hennessy, with guests including  Google’s Katie Erbs, Head of Rich Media, Northern and Central Europe, will discuss the complexities of marketing health messages through mobile due to the sheer scale of devises being used by physicians, patients and consumers in the ever shifting landscape of technology. They will demonstrate how clear, creative ideas can cut through the confusion and deliver engaging mobile experiences that improve healthcare outcomes.

The first Lions Health Festival, offering two-days of unmissable thought-provoking content, inspiring screenings and exhibitions of all the latest healthcare marketing communications from around the world, as well as networking opportunities, will culminate in the first Lions Health trophies being presented to the winners at a dedicated awards ceremony taking place in the Palais des Festivals in Cannes on Saturday 14 June.

Lions Health already started the delegate registration and is open for entries until March 13th.

Launching in 2014, Lions Health is a global annual awards for creative excellence in pharma, healthcare and wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities.

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival .