Danone launched a new brand platform on Romanian market: “Taste the life smiling”

Cristina Blanaru All News

Danone repositions in Romania, by launching a new identity campaign under the slogan “Taste the life smiling”. The campaign will be supported with TV ad, a new online communication platform www.gustaviatazambind.ro, new packaging for main Danone products and in-store promotions

The new platform “Taste the life smiling is built around Danone’s mission to bring health through food, through tasty and high quality yogurts, produced in Romania, contributing this way to a better and more joyful life for our consumers (…) 

We are happy that, after all our invested efforts and passion, our brands remained the preferred choice of Romanian consumers during the all those 15 years since we’re present on local market. This allows us to continue to invest in our Romanian facilities, in our employees and in partner farms.

Shortly, this approach based on healthy products, a healthy business, healthy and happy people represents the essence of the new Taste the life smiling platform

Dieter Schulz,

General Manager Danone South Eastern Europe

The new Danone brand platform reflects, at visual level, through a new logo and a new slogan, centered on smile. The communication campaign is supported with a TV ad. The in-store promotion part of the campaign will see Danone fulfilling the wishes of 3 consumers that will be chosen as winners following a draw. The promotion is active until April 18th.

The teams working on the campaign included:

  • Danone: Sara Vaum – Brand Activation Manager, Andrei Dumitrascu – Brand Marketing Manager, Andreea Stan – Digital Manager, Carmen Boer – Senior Brand Manager
  • Caerus Media (development digital platform): Levente Brok – Managing Director
  • Ad production: Matt Vane – director, Max Lemnji – Director of Photography (D.O.P)
  • Image PR: Andra Gherasim – Senior Account Manager, Alina Tataru – Account Manager.