Sorin Blaga joins Wave Division Group Romania as Managing Director

Cristina Blanaru Business, Creativity

Wave Division Romania recently appointed Sorin Ioan Blaga as its new Managing Director.

From his new job, Blaga is responsible for developing the business plan and for the marketing and sales strategy, given his vast previous experience in this field. Sorin Blaga will also be directly involved in the company’s business development and also in the business relationships with Wave Division’s Group customers and partners.

Sorin Blaga has over 20 years of marketing and communication experience, and worked for 13 years at Philip Morris Romania (PMR). Within PMR , he played a major role in company’s development on the Romanian market; the last position he had with PMR was of Marketing Director for Romania and Bulgaria. Blaga accumulated his professional experience working, besides PMR, for companies like Rompetrol Group (Marketing and Communication Vice President – Group Director) or Adevarul Holding (Marketing Director)

He is an associate professor at the Faculty of Communication and Public Relations, SNSPA, and is also teaching at the Master in Marketing, Advertising and Public Relations organized by SNSPA and The University of Sheffield.

Sorin Blaga - Managing Director Wave Division

I have years of intense customer experience and I am honored to be chosen by the Wave Division group, I am also very open to a change in the approach in relation to the market and customers. This new position is a challenge for my professional career because I am joining a team of young professionals that further forces me to performance and excellent work. I want to have a real contribution to the Group’s business development, developing the customer portfolio and its market segment

Sorin Ioan Blaga

I welcome Sorin Ioan Blaga within our team and I am confident that his professionalism, experience as a client of the advertising agencies and also his skills are assets that will help us to put our plans into practice. We want to grow and develop stronger relationships with our customers and partners and the appointment of Sorin Ioan Blaga is in line with our new vision

Al Kamara,

Founder Wave Division.

Sorin Ioan Blaga studied at the Faculty of Automatic Control and Computers, in Politehnica University of Iasi and holds an MBA from the Open University Business School in the UK.

Wave Division is the largest consumer engagement agency in Romania with an over 14 years activity and a network developed in 72 cities. Through the six areas of expertise (in-store marketing, retail merchandising, events management, shopper marketing, digital couponing and youth marketing integrated services), Wave Division generated annually over 18 million interactions with consumers, demonstrating its expertise for a significant portfolio of clients, that includes: : P&G, Lidl, Tuborg, De Silva Group, Tchibo, Heidi, Mega Image, Cora, Julius Meinl, Royal Canin, Strauss, Promenada, Pepsi Lay’s, Parmafood, Covalact, Wopa, Axa Asigurari, Rio Bucovina, Esarom, Aquaris Veritas, Indesit, Smartree, Forraiker, Mc Donald’s, Coca Cola, Real Hypermarket, Danone, Heineken, Hochland, L’Oreal, Reckitt Benckiser and Samsung.