Romanian Image PR launched a healthcare communication division

Cristina Blanaru Business, PR

Romanian PR agency Image PR launched the first specialized healthcare communication division, Image PR Healthcare Communications Division, that offers integrated services of medical communication for pharma companies and patients associations, but also specialized services for specialized clients from other sectors that are communicating on health and personal care.

Iulia Tanase

Medical communication represents one of the development directions for Image PR’s business during the last couple of years. It is a specialization in which we invested during the last year and in which we have already an important portfolio of clients that allowed us to develop this kind of expertise on this specific type of communication. After all, a confirmation of this expertise is represented by the recent nomination at IPRA Golden Awards. Launching the Division Image PR Healthcare Communications represents a normal continuation of all our efforts and achievements until now

Iulia Tanase

Managing Partner Image PR.

With consistent know-how, the Division offers specialized services like strategic consultancy, media & influencers relations, corporate and brand communication, event management (conferences, launches, debates and so on), internal communication, online communication and crisis communication.

Florina Badea

Healthcare communication is very specific, extremely well regulated at legislative level and imposes a solid base of knowledge about therapeutic areas and stakeholders – decision factors, solid relations with opinion leaders. These are the areas in which our team accumulated experience during the last few years: we consolidated long term relationships with opinion leaders in the medical area, we developed strategic alliances, we ran projects with patients associations and we achieved results to generate changes in a complex system that is in a continuous transformation, as the health one is

Florina Badea,

Account Manager – Healthcare Communications Division.

The newly launched division has now 6 consultants that are developing integrated communication campaigns both for pharma companies and patients associations. The division has among its clients ARPIM (Romanian Association of the International drugs producers), APAA (Association of Patients with Autoimmune Diseases), Abbott Products Romania and Janssen Pharmaceuticals.

Image PR is one of the PR agencies founded in Romania and has a reputation based on its 19 years of strategic consultancy offered to its clients, on the quality of its services and on the results of developed communication campaigns. Image has a team of 30 consultants and clients such are Arctic, Coca-Cola Hellenic, Unilever, Eco-Rom Ambalaje, Danone and Reckitt Benckiser.