Zulu Alpha Kilo launches global app to improve agency efficiency

Cristina Blanaru Ads, Creativity

For years, agencies have had difficulty tracking down their creative directors for meetings, reviews and critical approvals. To address this issue, Toronto agency Zulu Alpha Kilo is turning to GPS tracking technology to keep an eye on their whereabouts at all times.

The new app, called ‘Find My CD’ gives agency staff their creative directors’ exact coordinates at any given time.

Between client presentations, casting sessions and internal creative reviews, Creative Directors are hard to pin down (…) Now they’re just a pin on a map

Mike Sutton,

President, Zulu Alpha Kilo.

The app uses a proprietary chip technology inserted just beneath the creative director’s skin to track their whereabouts.

We think this app has the potential to revolutionize the way agencies work

Zak Mroueh,

Chief Creative Officer & Founder Zulu Alpha Kilo 

Credits: Zulu Alpha Kilo

  • Creative Director: Zak Mroueh/Ari Elkouby
  • Creative Technology Director: Jeff Vermeersch
  • Art Director: Ari Elkouby
  • Writer: Nick Asik
  • Designer: Moira Stevenson
  • Account Supervisor/Producer: Adrian Goodgoll
  • Cinematographer: Jeff Cole
  • Editor: Martin Buzora
  • Interactive Producer: Ola Stodulska
  • Web Developer: Richard Thirumaran

Zulu Alpha Kilo is based in Toronto, Ontario. Founded in July 2008 by Zak Mroueh, the agency has a full-time staff of 70 people. Clients include Audi Canada, Bell Canada, Coca-Cola Canada, Cineplex Entertainment, Interac Association, Corona, Service Inspired Restaurants and Workopolis. Everyone in the company belongs to one company-wide creative group, and free-spirited, collaborative ideation is one of the agency’s core principles.