New Pepsi global campaign celebrates football’s rhythm

Cristina Blanaru Ads, Creativity

Pepsi Football 2014_echipa de staruri

Pepsi launched its new global campaign centered on football, starring  Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and Leo Messi. The campaign brings together football world and music world with the participation of  Janelle Monáe, interpreting the classical hit “Heroes” composed by David Bowie.

Pepsi_ Messi

Besides the TV ad, Pepsi surprised its fans with a first, an interactive online ad that happens on Rio de Janeiro streets.

Pepsi® premiered its new global commercial and interactive film, ?NOW IS WHAT YOU MAKE IT,? as part of the 2014 Pepsi Football campaign. The creative fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monáe (pictured here on set) as she performs an exclusive, fresh take of David Bowie?s iconic classic, ?Heroes.?Credit: PepsiCo