Maggi and Romanian Kaleidoscope Proximity were close to ER doctors on Easter

Cristina Blanaru Events, Marketing

Romanian digital and direct marketing agency Kaleidoscope Proximity and Maggi brand (Nestle Romania) were close to the 40 doctors ensuring the ER duties at Romanian Clinical Emergency Hospital “Floreasca” in Bucharest on Easter night.

Nestle’s brand chose to be close to the ER doctors as they are people to which the holidays and official days are days like any other one, during which they fight in order to save lives. The ER doctors are A+ Romanians and they don’t spend their holidays close to the family, but close to their patients.

Considering the above, Maggi organized for Floreasca’s ER doctors a surprise and came to the hospital with a traditional Easter meal. Among emergencies and guard duties, the doctors found a bit of time to eat the traditional Easter meal and to celebrate it close to their second family, the colleagues and the patients.

We thank to the manager of the hospital,  prof. dr. Vlad Macovei , but also to the entire managerial and medical team that offered us support and gave us a warm welcome. There were 6 incredible hours, during which we all were A+ Romanians

Andreea Strachina,

Creative Strategist Kaleidoscope Proximity.

The event, a first in Romania and in hospital’s history, represents an effort of Maggi Romania’s team to bring A+ Romanians in public’s attention. The initiative was communicated on Maggi Romania’s Facebook page, through dedicated statuses.

The teams that worked on the event included:

  • Nestle Romania: Roxana Florescu – Group Brand Manager Culinary, Ana Maria Toma – Junior Brand Manager Culinary
  • Kaleidoscope Proximity: Cristian Pantazi – Managing Director, Miruna Ocnarescu – Client Service Director, Andreea Strachina – Creative Strategist.  Adriana Fari-Palko – Social Media Manager, Adrian Hincu – Account Director, Dan Huber – Production Innovations Manager, Radu Zaharescu and Dan Petru – Art Directors, Radu Ciocan – Front-end Developer