Romania, first time winner at Webby’s, with McCann and MRM

Cristina Blanaru Creativity, Digital & Media

Romania made it for the first time among the winners of Webby Awards, due to Coca-Cola Romania, McCann Bucharest and MRM Worldwide Romania.

McCann and MRM won the first Webby awards for Romania with the campaign “Share a Coca-Cola with Adi Despot at B’estfest”. The mentioned campaign was awarded in 3 categories:

  1. Display & Banner Advertising
  2. People’s Voice Award in Display & Banner Advertising category
  3. Webby People’s Voice Award in Banner Campaigns

The Webby Awards had a jury including names like Kevin Spacey (actor), David Bowie (musician), Vint Cerf (co-inventor of the internet), Biz Stone (co-founder Twitter), Kevin Systrom (co-founder Instagram), Iain Tait (Executive Creative Director Google Lab), Mitchell Baker (Mozilla CEO) or David Karp (fondator Tumblr).

Nir 1_McCann Bucharest

We’re twice proud to win at The Webby Awards and this because we were designated winners by both a very competent jury, but also by the public. It is an honor for an agency in Romania to be chosen among the first 10 digital agencies in the world

Nir Refuah

Chief Innovation Officer MRM Worldwide Romania.

Launched in July 2013, “Share a Coca-Cola with Adi Despot at B’Estfest” is one of the most innovative digital campaigns that ran last year in Romania. Check the following video to find out more about the campaign:

The teams working on this campaign included:

  • Coca-Cola Romania: Miruna Smeureanu – Communication Director, Nicoleta Eftimiu – Marketing Activation Manager Romania&Moldova, Anca Nastase – Marketing Activation Manager SSDs Romania & Moldova, Daria Gonta – Brand Activation Manager SSD Coca-Cola Romania
  • MRM Romania & McCann Bucuresti: Nir Refuah – GM MRM Romania, Adrian Botan – Creative Partner McCann Bucharest, Ioana Filip – Group Creative Director McCann Bucharest, Ionela Buta – Client Service Director MRM Romania, Florin Ciobanu – Art Director MRM Romania, Maria Nazdravan – Copywriter MRM Romania, Oana Gheorghe – Copywriter MRM Romania, Matei Goncea – Account Manager MRM Romania, Adrian Radu – AV Producer, Laura Aldea – Senior Account Manager, Amalia Jakab – Account Executive, Dany Manea – Programmer MRM Worldwide
  • UM: Corina Mocanu – Media Manager, Sandina Vlad – Group Account Director, Victor Croitoru – Planning Director, Luminita Visu – Digital Planner, Alexandru  Ailiesei – Digital Ad Ops Specialist
  • McCann PR: Imola Zoltan – Managing Partner, Lavinia Chican – Account Director, Ludmila Tones – Account Manager, Ana Nila – Account Manager
  • IVR (Mechanics, users database and recordings) by Syscom Digital: Maia Novolan – General Manager, Vera Palmaciu – Operation Manager, Ana Munteanu – Account Manager, Daniel Airini – Chief Technology Officer