Chapter 4, the best communication network in Eastern Europe

Cristina Blanaru PR

Chapter 4 network got the “Eastern European Consultancy of the Year” from The Holmes Report, the most important source of news and info for international PR professionals. Chapter 4 won the title after a competition with strong finalists like Ewing, Grayling, MSLGroup and 24/7.

Chapter 4 Romania, local branch of the regional network, sole representative of Burson-Marsteller on Romanian market and part of GMP Group, was the agency with the biggest growth within the network, both in terms of business, but also in term of clients and projects ran during the last year

Since its launch in 2010, Chapter 4 showed that it is an important player in Eastern Europe, making campaign in the region coordinated from its Vienna headquarters, but also from its offices in Budapest, Belgrad/Podgorica, Sarajevo, Bucharest, Sofia and Skopje. With a 40% annual growth rate of the business, the network consolidated an impressive list of clients that includes HP, Ericsson, Schneider Electric, SAP, Dr. Oetker, Reed Exhibitions, WWF, Siemens, Swiss International Air Lines and AbbVie. The achievements during the last year include a campaign to increase awareness when it comes emergency contraception for Gedeon Richter, a CSR campaign for Revelique cosmetics and the launch of an own measurement system called Brands4ever, which evaluates the emotional relation between brands and consumers

Paul Holmes,

CEO The Holmes Report Group

Founded 2 years ago, Chapter 4 Romania consolidated last year its portfolio of clients and projects

In 2013, Chapter 4’s Bucharest branch doubled its business turnover and increased its profit 4 times, with our agency finishing last year with 10 active clients in portfolio and over 30 campaigns and projects implemented

Raluca Ene,

Managing Director, Chapter 4 Romania.

Chapter 4 Romania has extensive experience in corporate and Brand PR, employer branding, media relations and events for companies from domains like IT&C, FMCG and pharma, transport, house&garden, retail. Its clients’ portfolio include names like Ixia, Ericsson, Plaut, Gedeon Richter, Farmec, Lufthansa, DB Schenker and Lactalis.