ProTV, Petrom and Leo Burnett are looking for Romania’s future Olympic champion

Cristina Blanaru Ads, Creativity

Pro TV, Petrom and Leo Burnett, together with Mariana Bitang and Octavian Bellu, trainers of Romanian national gymnastics team, are looking for Romania’s future Olympic champion, with the national campaign “Country, country, we want champions”.

Gymnastics is the only sport in which Romanians were always competing as equals with US, Russia and China. Gymnasts like Nadia, Andreea Raducan, Lavinia Milosovici or Sandra Izbașa, are reasons for Romanians to be proud.

Behind each medal won by Romanian gymnasts are hundreds of hours of trainings, a dedicated trainers team and children with passion for gymnastics.

ProTV, Petrom and Leo Burnett launched the campaign to support gymnastics and, for 6 weeks, the champions’ trainers, Mariana Bitang and Octavian Bellu, will look for the new Romanian gymnastics’ starts in 5 Romanian towns.

The campaign includes a special micro-website – vremcampioane.protv.ro – is the main point of the campaign and is supported by Pro TV’s website network, but also through TV and radio ads. The campaign is also supported on a special Facebook page, but also on Facebook pages belonging to online properties in Internet ProTV portfolio (over 9M duplicated fans)

The stories from Romanian sports are the most beautiful way we present ourselves in the world. In gymnastics, Romania is synonym to performance at the highest level, and this campaign is Petrom’s way to contribute to writing the story of Romanian performance

Liliana Stanculet,

Corporate Brand Manager Petrom

We are a country where talent isn’t missing, it only waits to be discovered and modeled. We are trustful that, in this winning formula, Romanian gymnastics will benefit of that youth infusion  and hope that will offer us, from now on also, achievements and photos with a podium dominated by the colors of our flag

Mariana Bitang.

If, until now, the special talent of the future Olympic champions was discovered in the sports halls or in schools, it is very possible for the next Olympic champion of Romania to be discovered now online. The communication mix online and TV creates the premises of a successful campaign that can bring us back the emotions we are used to from last couple tens of years gymnastics

Cosmin Preda

Digital Sales Manager ProTV.

The teams working on this campaign included

  • Petrom: Liliana Stanculet – Corporate Brand Manager
  • ProTV: Carmen Socoteanu – Head of Sponsorship-Contextual Advertising Sales, Cosmin Preda – Digital Sales Manager, Greta Goran – Brand Manager Sport
  • Leo Burnett: Lorand Balint – Managing Director, Irina Becher – Creative Director, Andreea Ghenoiu – Copywriter, Ioana Avram – Art Director, Codrina Ciubotaru – Brand Communication Director, Alexandra Patarlăgeanu – Brand Communication Executive