Everyday heroes will be honored in US, at Superman Hall of Heroes

Cristina Blanaru Ads, Creativity

Christopher Reeve, Shaquille O’ Neal, Jackie Robinson, FDNY Fire Commissioner Salvatore Cassano, marathon legends Dick and Rick Hoyt, National Teacher of the Year Jeff Charbonneau, and more were proclaimed heroes at the launch of Superman Hall of Heroes, during a ceremony that took place in New York’s Times Square and that was organized by Warner Bros. Consumer Products (WBCP) and DC Entertainment.

Superman Hall of Heroes is an online gift-giving portal that empowers consumers to honor their personal heroes – those who have made a positive impact on their lives or the lives of others.

For more than 75 years, Superman has inspired us to achieve heroic feats, act with moral integrity, and embrace our individuality (…) WBCP and DC Entertainment are honored to launch the Superman Hall of Heroes, which pays tribute to everyday heroes who embody the attributes we admire in the ‘Man of Steel.’ (…) The Superman Hall of Heroes provides a unique opportunity for everyone to celebrate those individuals – coaches, mentors, teachers, parents, friends and more – who have made a positive impact on their lives or on the lives of others

Brad Globe,

President Warner Bros. Consumer Products.

Inspired by Superman and the character attributes that define the world’s first and most recognized Super Hero, Superman Hall of Heroes is a gift–giving program that offers a fun and inspirational way for fans to pay tribute to their heroes by submitting their photo and story online. As part of their tribute, consumers can choose from multiple gift–giving options and levels. Through Father’s Day, a portion of the proceeds from sales of Superman Hall of Heroes packages will go to The Christopher & Dana Reeve Foundation.

Annually, the Superman Hall of Heroes will induct a new class of nationally recognized heroes from all walks of life. The 2014 inaugural class of heroes includes athletes, military members, civic leaders and entertainers who, through their good works, inspire others to make a difference.

During the ceremony at Military Island in Times Square, the following honorees became the first people inducted into the Superman Hall of Heroes: Alana Nichols (Paralympian athlete and first female athlete to win gold medals to Summer and Winter Paralympics Games), Christopher Reeve (American actor, film director, producer, screenwriter, author and activist who achieved stardom for his portrayal of Superman and founded The Christopher & Dana Reeve Foundation, which advances research and quality of life initiatives in their relentless pursuit of cures for paralysis), David Burke (Philanthropic celebrity chef who has volunteered his time and talent to countless organizations), Dick and Rick Hoyt (“Team Hoyt” – Father and son duo who compete in athletic events to promote awareness of the physically challenged), Jackie Robinson (Professional baseball player and civil rights activist, first African American to play in Major League Baseball), Jeff Charbonneau (2013 National Teacher of the Year) or Shaquille O’Neal (Retired professional basketball player and current television analyst)