Hasan& Partners opens in Stockholm

Cristina Blanaru Business, Creativity

hasan & partners Stockholm officially opened this week. Along with hasan & partners, the leading Helsinki-based marketing communications agency, there are four founding partners: Camilla Hahn Fortkord – Managing Director, together with Creative Directors Peter Laurelli, Jakob Swedenborg, and Daniel Wall.

hasan and partners

To be honest, Finnish advertising agencies are not that well-known among clients and advertising professionals here in Sweden. With one exception – everybody knows hasan & partners. They are a legend even outside their own country and I don’t think I have really ever heard of any other agency from Finland. The agency has had the privilege to serve an impressive list of Swedish and nordic global powerbrands over the years. They have worked with H&M globally and with IKEA in several European countries. They have successfully launched brands like Arla and Hemglass to the Finnish market and were probably the first agency to really work on a pan-Nordic level for clients like Fazer. I believe that the agency has found the perfect formula combining creativity, insight, unorthodox thinking, technology, and sisu (a Finnish word meaning determination, bravery and resilience) that attracts many marketers over here. From today we want to make it even easier for ambitious Swedish clients to work with the agency by opening hasan & partners Stockholm.

Camilla Hahn Fortkord,

Managing Director hasan & partners Stockholm

ami_hasan_

I am proud to announce the launch of hasan & partners Stockholm. We have found the perfect Managing Director for the agency in Camilla. She has a big heart for doing great work, an open ear for the client’s true needs, a trained eye for business opportunities, and is not scared to open her mouth to tell the truth. In short, a business woman with a fresh perspective on marketing. Someone who dares to challenge the conservative advertising world, crowded with people like me, greyhaired men in suits. We have several clients who operate both in Finland and Sweden, even worldwide. Now we can give them the benefit of a fully integrated agency in both the countries. This, combined with the recent acquisition of Perfect Fools, the international and award winning creative digital agency based in Stockholm and Amsterdam, gives us a cutting edge advantage against many of our competitors. Perkele! This is going to be fun.

Ami Hasan,

Founder & Chairman hasan & partners

The founding partners makes a dynamic team with an proven track record of delivering great work for both international and local clients. I am confident that the market needs an offering like this. We have great respect for Swedish advertising agencies, some of them are world-renowned. But I do think our thinking is a bit different and should be very interesting for any client. We work with consumer brands like Silja, Tallink and Valio, but we also have a world class B2B unit that already serves clients like KONE, Wärtsilä and Metso globally. Not many agencies have both of those skills and experience. I’m really happy about the interest we’ve raised among competent Swedish creatives, we have been able to handpick some of the best people I’ve ever worked with. Jakob, Daniel and Peter with background from agencies like Farfar, Wieden+Kennedy and Goodby, Silverstein & Partners are a fantastic addition to hasan & partners. And Camilla is just great

Eka Ruola,

CEO hasan & partners

The founding partners, in addition to hasan & partners, are the following individuals:

  • Camilla Hahn Fortkord, Managing Director, has background from the advertising agency McCann Stockholm, there she was Account Director, and also from the client side, as Marketing Manager at Scandic Hotels and C More.
  • Daniel Wall, Creative Director, joins from McCann’s own Surprise Department, and has previously a long history from internationally acclaimed agency Farfar with an impressive list of international advertising awards as a result. He has worked for Wieden + Kennedy Amsterdam and Syrup to name a few.
  • Jakob Swedenborg, Creative Director, also joins from McCann’s own Surprise Department, and has previously spent almost a decade at internationally acclaimed and highly awarded agency Farfar. He has also worked for Wieden + Kennedy Amsterdam, Lowe Brindfors and other Swedish ad agencies.
  • Peter Laurelli, Creative Director, joins from the PR agency GolinHarris, and has previously run his own advertising agency Blond Swedish Amateurs, worked internationally at well- known 180 Amsterdam, and Goodby, Silverstein & Partners, and at other Swedish ad agencies.

hasan & partners is a Finnish success story following its management buyout from Interpublic Group three years ago. We are a channel agnostic marketing communications agency based in Helsinki with a mission never to sell ads to clients, but to help them market their brands, products or services better. Strong strategic skills, top-class creativity, engaging integrated ideas and relentless curiosity towards all things new shape our existence. For three years in a row (2012,13,14) hasan & partners has been selected as the #1 Finnish advertising agency by the marketers in the country. Our client list includes some of the leading Finnish consumer brands such as Fazer, Helsingin Sanomat, DNA and Valio and our highly international Business-to-Business unit serves global clients like KONE, Metso and Wärtsilä.