pastel teams up with kika for the 2nd year in a row, extends collaboration to digital

Cristina Blanaru Business, Creativity

For the second year in a row, pastel continues to work with kika and, after a full year in which the agency created for kika brand experiences in a large area of communication services – from PR and events to Social Media – , the agency proved that it can bring efficient solutions for kika also in the digital area.

After a pitch organized in the beginning of the year, pastel was designated winner when it came of online creative ideas, defeating two other communication agencies and adding to its portfolio, for 2014, the digital account of the furniture retailer kika.

 We discovered in pastel team not only professionalism, but also a lot of creativity, frankness and dynamism. No challenge was too big, no deadline too short. We had an excellent communication with the entire team, we implemented great projects and we realized that they are not only a partner for our business, but also a partner for our journey. Therefore, we chose to continue along with pastel during 2014, extending the services area.

Lars Lund,

Country Manager kika Romania.

Ioana Mucenic_visionary managing partner&head of strategy_pastel

kika is a brand that you can easily associate with the idea of “home”, kika products being, by nature, part of the consumers every day’s lives. That’s why, from the beginning of our partnership, we focused on the strategic idea of bringing the brand even closer to its consumers. We want to continue in this direction not only with the PR and events projects but also with the digital account that we took over with great enthusiasm (…) Our goals are increasing kika’s visibility in online, a place where the consumers spend a lot of their time, and also getting kika closer to the social brand area. We have courageous ideas that we can’t wait to put into practice.

Ioana Mucenic,

Managing Partner & Head of Strategy pastel.

kika is one of the biggest furniture and decorations retailer in Europe. Started in 1910 as a family business, nowadays, kika is an international chain of 72 furniture stores, with over 50.000 articles in its portfolio. kika offers to its customers a large range of products, from practical accessories to complete solutions of premium home design.

The pastel team that handles kika account: Ioana Mucenic – visionary managing partner and head of strategy, Mihaela Pipirig – optimistic account executive,Alma Ghiulea – dynamic account, Claudia Popa – cheerful copywriter, Paul Cotor – fresh minded creative director and Lucian Rosu – highly accuratedtp.

pastel is an integrated communication agency specialized in creating brand experiences. The agency was founded in 2006 by Ioana Mucenic and Dana Nae Popa who started the business in their last year of University studies. The agency grew organically and has now 30 employees and a turnover of over Euro 1M. 65% of agency’s clients are leaders in their activity sectors and, for them the agency offers both specialized services (in-store, PR, design, events) and integrated services (360 degrees communication campaigns at local and regional level). Agency’s portfolio includes clients such as AVON Cosmetics Romania, Bonduelle, Colgate-Palmolive, GDF SUEZ Energy Romania, Hochland, Honda, JTI, kika, Mondelez (Barni, Belvita, Halls, Jacobs, Milka, Poiana, Tuc), Royal Canin, Syngenta, Tenaris Silcotub. To the clients above, we should also mention the CSR project, Sport for Life, the longest project of the agency.