Gav signs a new Selgros TV campaign

Cristina Blanaru Ads, Creativity

Selgros Cash&Carry Romania runs, for a month, the promotional campaign “Ola Amigo!”. Made by GAV, the campaign includes executions for TV, radio, digital and outdoor. The campaign was launched as Selgros celebrates 13 years on Romanian market.

The 2 TV executions within the campaign are directed by Adrian Sitaru, well-known Romanian director with multiple cinematographic international and national awards


The promotional campaign “Ola Amigo!” takes place in all Selgros stores in Romania from mid-May to mid-June and any buy of at least RON 250 will enter a draw with the chance to win 20 all-inclusive holidays and the 300,000 guaranteed prizes offered in stores.

The teams working on the campaign included

  • Selgros: Dorin Iordachescu – Manager Acquisitions & Marketing and Logstics and member of the board at Selgros Cash&Carry Romania SRL and Pia Krauss – Marketing Manager.
  •  GAV: Marius Rosu – Creative Director, Razvan Dutchevici – Copywriter, Lavinia Florea – Account Director and Ana Catina – Account Executive.
  •  Mediacom (media): Virginia Lungu  – Account Director and Liviu Boitan – Strategic Media Planning Director.