Romanian Jazz signs a new campaign for Star Foods

Cristina Blanaru Creativity

Romanian Jazz signs a new campaign for Star Foods.

In this campaign, the 3 funny animals forming the Star trio discover 6 new crunchy snack plants and decided to have a space holiday.

This year, the challenge was to maintain our consumers curious and interested and to surpass the very very good results from the previous editions. A difficult thing, considering we are working on the same communication platform for the 3rd year in the row and we are targeting young people, which aren’t easy to impress and which get bored very fast. The new licence Angry Birds Space was the one that gave us the idea of the new episode (…) Besides the fact it was a normal continuation of the previous campaign, it allowed us to launch from Specialists Park to far far away, in space, and discover 6 new snacks planets

Alexandra Mitoi,

Senior Copywriter Jazz.

The mechanism remained the same, but the new licence gave us the opportunity to offer snack fans an exciting campaign. The funny TV ad (…), the packaging and the attractive in-store materials, all sends to the website www.comoarastar.ro, the plac where consumers can have fun with many entertaining games and with a promotion with prizes (…)

Georgiana Neacsu,

Account Manager Jazz.

The campaign will run until July 31st.

The teams involved in this campaign include

  • Jazz: Diana Benko – Partner, Valentin Suciu – Creative Partner, Alexandra Mitoi – Senior Copywriter, Octavian Belintan – Senior Art Director, Georgiana Neacsu – Account Manager.
  • Star: Alina Imbrea – Marketing Manager Snacks East Balkans, Oana Mirica – Senior Brand Manager Snacks PepsiCo Romania, Alexandra Silav – Junior Brand Manager Snacks PepsiCo Romania.