Gemius profiled the online shoppers in Romania

Cristina Blanaru e-Commerce, Studies

More than 4.5M people are visiting e-commerce websites in Romania, with them representing half of the total number of internet users in the country, according to a Gemius research checking who Romanian e-customers are and what kind of goods they are looking for online.

According to the research, men shop online more often than women and they represent 55% of the online shops’ customers (women are 45%). Moreover, e-commerce websites are mostly visited by the internet users who live in urban areas (68% of visits). Also, around 20% are regular customers buying at least once per month. On the other hand, 32% e-clients live at the countryside, and only 5 per cent of them are loyal customers.

When it comes of online buys, women mostly visit online shops in search for clothes and accessories, travel offers, furniture and home decoration. On the other hand, men are interested in IT and electronics (over 56% visitors on these websites are men).

The typical clients in online fashion shops are women that use the internet and social networks on a daily basis, have more than 5 years experience in using the internet, don’t have children under 14 years old and don’t usually pay by card. When it comes of the typical users of IT and electronics online shops, they are men aged 30-55, who use the internet on daily basis.

For an online shop it is essential to know the profiles of its clients, so that it can develop strategies according to the needs. In contrast, professionals involved in e-commerce are more often focused on technology, the systems that allow them to sell more and more efficiently, rather than on thinking about the real customer.

Andrei Tescan,

Digital Marketing Consultant Gemius

The data related to Romanian e-clietns come from an international internet study measurement (gemiusAudience) conducted by Gemius in more than 30 countries. It aims to research into the number and demographic profile of internet users and the manner in which they utilize the web, audio and video content, as well as mobile applications. The study is performed according to Gemius proprietary hybrid methodology and in accordance with the ICC/ESOMAR international code of conduct.