Paul Markovits is the new Marketing Vice-President at URBB

Cristina Blanaru Business, Marketing

Starting June, Paul Markovits is the new Marketing Vice-President at United Romanian Breweries Bereprod (URBB) and will manage marketing strategy for all company’s brands (Tuborg, Carlsberg, Skol, Holsten, Guinness, Granini and Bilbor). He replaces Roccos Cosmatos, that occupied the position from May 2012 until present, when his mandate reached to an end.

Paul Markovits has over 20 years of experience in marketing and coordinated promotion campaigns for strong brands like P&G, Vodafone, but also for beer brands.

Paul Markovits (46) graduated California State University Chico with a master in International Marketing Communication and graduated extra training at INSEAD. In 2010, he received from IAA Romania the accolade “IAA excellence Award for Marketing Innovation”.

Paul Markovits is a professional with an impressive background: over two decades of marketing activity. Starting June, Paul will coordinate URBB’s marketing team and I trust he will add value to our company’s projects and will continue to increase the unmistakable identity of our brands (…)

Hezy Ovadia,

President URBB.

Paul Markovits - URBB

I feel honored to take over this position. I am happy with the professionals team I found here and I am proud to be part of the team that builds the image for some known brands, which won consumers’ hearts at international level. Together, I wish to create performance and add even more value to the premium brands that URBB portfolio includes on Romanian drinks market: beer, still drinks and mineral water

Paul Markovits,

Marketing Vice-President URBB.

URBB is one of the most important drink producers on Romanian market and is present on beer, still drinks and mineral waters markets. Company’s portfolio includes exclusvely premium brands, like Tuborg, Carlsberg, Skol, Holsten, Guinness and Kilkenny – beers, Granini – still drinks and Bilbor- mineral water.