Avon Romania launched a YouTube Premium channel

Cristina Blanaru Digital & Media

Avon Romania launched a YouTube Premium channel, available on company’s YouTube profile, as part of the Avon Space tab.

The move is a first for a beauty brand active on Romanian market. The new channel aims to explore a new universe of beauty, more intuitive, more friendly and more practical.

The channel relays to Romanian Avon customers the latest trends in video blogging, tutorials, beauty tips & tricks, info on social campaigns, the family of Avon representatives and special projects. Also, the channel offer the viewers the possibility to buy directly from the videos, that are created to allow shopping.