Romanian Print & Pack Forum: Romanian and international specialist to share innovative solutions for in-store communicaton

Cristina Blanaru Branding, Events, Innovation

Romanian Euroexpo organizes, on September 24-27,  new edition of Print & Sign fair, which will also include Print & Pack Forum, event focused on innovative solutions for in-store communication as relayed by Satkar Gidda and other 11 Romnian and foreign professionals specialized in shopper marketing and packaging design and production.

Satkar Gidda is UK’s top consultants for packaging design, the most important element that helps differentiating a product in store. Gidda is the president of the  jury at Pro Carton/ECMA Award 2014 (European contest dedicated to packaging design) and owner of SiebertHead, first and most important UK consultancy specialized in brand consultancy, structural and 3D design and packaging graphic design.

Print & Pack Forum is scheduled to take place on September 26th, in Bucharest, at Romexpo fairs center. For over 6 hours, during the event, Romanian and international specialists in shopper marketing and packaging design and production will highlight, via case studies, the importance of communicating a product in-store, considering the fact that visibility is harder to achieve now, due to intense competition.

The event will be moderated by Adrian Maniuţiu, producer of Income Magazine show, and will approach themes like innovative solutions for differentiation at the shelf, the contribution of digital print technology for “Share a Coke” campaign’s success, FMOT (First Moment Of Truth), the online impact of packaging and case studies over successful packaging, how much POP displays’ innovation costs and case study over Bergenbier brand activation.

The list of speakers at the event also includes Christian Mengon – WW Business Development Manager, Labels and Packaging, Hewlett Packard Indigo, Mihaela Hoffman – Marketing Manager Beverages, Coca-Cola Hellenic, Bernhard Brandstätter – Sales Manager, Muller Martini, Mihai Bârsan – Presedinte IAA & VP Marketing, Ursus Breweries, Mihai Drăghici – Shopper Marketing Manager, Geometry Global, Liviu Toader – Managing Director, Arc – Leo Group, Claudiu Ciobanu – founder online magazine retail-FMCG, Melania Moisi – Group Creative Director, BrandTailors, Mihai Parpalea – Senior Desktop Publisher, BrandTailors, Marian Amzăr – General Manager, Display Group and Attila Gyulai – Key Account Manager, Branaldi.