Expedia and 180LA go Safari

Cristina Blanaru Ads, Creativity

Expedia’s loyalty program, Expedia+Rewards (allows travelers to earn points from every airline and every hotel on every trip they take), was launched by Expedia and ad agency 180LA with a campaign targeting frequent business travelers, forced to spend too much time away from their loved ones.

Last year, Americans collectively left 577 million vacation days unused. 180LA tapped into this reality, taking the approach that all this time spent traveling for business can actually help you spend valuable  time with your family, by taking advantage of Expedia’s new all-encompassing rewards program.

The television ad “Safari” tells the story of a father who is often on the road for work. With each business trip, he returns home with a toy for his daughter. As his business trips mount so does her collection of toys. The toy animals not only reflect the closeness of their relationship but also symbolize the points he’s collecting with each trip. Finally, we see him use his Expedia+Rewards to take his daughter on the trip of a lifetime turning all those toy animals into a real Safari.

Credits 

Client:  Expedia

Sr Director, Brand Marketing: Vic Walia

Agency: 180LA

  • Chief Creative Officer: William Gelner
  • Creative Director: Dave Horton
  • Creative Director: Matthew Woodhams-Roberts
  • Copywriter: Ben Bliss
  • Art Director: Marcus Brown
  • Head of Production: Natasha Wellesley
  • Senior Producer: Dave Stephenson
  • Head of Account Management: Chad Bettor
  • Associate Account Director: Brooke Stites
  • Account Manager: Mackenzie Walen

Production: Skunk

  • Director: Brent Harris
  • DP: Max Goldman
  • Managing Partner/EP: Matt Factor
  • Executive Producer: Shelly Townsend

Production Service Company: Egg Films

  • Producer: Jon Ronbeck

Editorial: Melvin

  • Editor:  Dave Groseglose
  • Producer: Brian Scharwath

Completion/Special Effects

  • Online/VFX/Transfer Facility: The Mill LA
    Colorist: Adam Scott
  • 2D Lead Artist: Robin McGloin
  • 2D Artists: John Price, Nicholas Tayler, Patrick Munoz
  • Senior Exec Producer: Sue Troyan
  • Executive Producer: Enca Kaul
  • Producer:  Kiana Bicoy
  • Telecine Producer: Natalie Westerfield
  • Telecine Production Coordinator: Diane Valera
  • Production Coordinator: Jillian Lynes

Recording /Mix: Juice

  • Mixer: Bob Gremore
  • Asst Mixer: Robert Gomez
  • Producer: Natalie Pranevsky

Music: human