Spikes Asia announced its 2014 winners

Cristina Blanaru Creativity, Festivals & Awards

Spikes Asia announced its 2014 winners during an Awards Ceremony, bringing to a close the 2014 Festival of Creativity. With 1,000 delegates in attendance, this year’s winners were honored onstage at the Grand Theatre, Marina Bay Sands.

From an initial 4,984 entries across 18 categories, jurors choose a total of 472 entries to be awarded with the prestigious accolades.

There was some really great work this year. Work that will inspire for years to come. It’s great to see Asian creativity thriving.

Ted Royer

Jury President

This year’s awards have been given as follows:

Branded Content & Entertainment (sponsored by evidently) – 20 winners: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze
Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria

Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes
Grand Prix: Havas Media Sydney / One Green Bean Sydney, Australia, ‘How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight’, Virgin Mobile Australia

Design – 34 winners: 1 Grand Prix, 5 Gold, 10 Silver, 18 Bronze
Grand Prix: Dentsu Chubu Nagoya / Lens Associates Nagoya, Japan, ‘Mother Book’, Kishokai Medical Corporation

Digital – 29 winners: 1 Grand Prix, 3 Gold, 10 Silver, 15 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co

Direct – 43 winners: 1 Grand Prix, 5 Gold, 17 Silver, 20 Bronze
Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria

Film (sponsored by Revolver Will O’Rourke) – 30 winners: 1 Grand Prix, 5 Gold, 8 Silver, 16 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Company

Film Craft (sponsored by sixtoes.tv) – 42 winners: 1 Grand Prix, 5 Gold, 19 Silver, 17 Bronze
Grand Prix: Ogilvy & Mather Singapore, ‘The Day I Visited my Son’, Unilever

Integrated – 6 winners: 1 Gold, 1 Silver, 4 Bronze
No Grand Prix Awarded

Media – 30 winners: 1 Grand Prix, 3 Gold, 11 Silver, 15 Bronze
Grand Prix: Ogilvyone Beijing, China, ‘Eyes on the Road’, Volkswagen

Mobile (sponsored by Vizeum) – 21 winners: 4 Gold, 7 Silver, 10 Bronze
No Grand Prix awarded

Outdoor – 47 winners: 1 Grand Prix, 6 Gold, 14 Silver, 26 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co

PR – 28 winners: 1 Grand Prix, 5 Gold, 12 Silver, 10 Bronze
Grand Prix: Dentsu Y&R Tokyo, Japan, ‘Banana Trophy’, Dole Japan

Print – 20 winners: 1 Grand Prix, 3 Gold, 6 Silver, 10 Bronze
Grand Prix: Y&R Beijing, China, ‘Prometheus’, ‘Moby Dick’, ‘Don Quixote’, ‘D-Day’, Penguin China

Print & Poster Craft – 35 winners: 1 Gold, 13 Silver, 21 Bronze
No Grand Prix awarded

Promo & Activation – 48 winners: 1 Grand Prix, 4 Gold, 20 Silver, 23 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co

Radio – 10 winners: 1 Grand Prix, 2 Gold, 2 Silver, 5 Bronze
Grand Prix: Colenso BBDO Auckland, Australia, ‘K9FM’,

2014 also saw the introduction of two new categories;

Healthcare – 22 winners: 4 Gold, 5 Silver, 13 Bronze
No Grand Prix awarded

Innovation (sponsored by Mindshare) – 2 winners: 2 Innovation Spikes
No Grand Prix awarded

The Network of the Year trophy, sponsored by Airbag Productions, was presented to BBDO, with DDB coming second followed by Dentsu in third.

Dentsu Tokyo were honoured with the Agency of the Year, sponsored by Airbag Productions. Runners up were DDB Group New Zealand, Auckland, coming in second place and Y&R Beijing in third.

The Independent Agency of the Year was taken by Fred & Farid, Shanghai with Lens Associates, Nagoya in second and The Monkeys, Sydney in third.

The Spikes Palm award, sponsored by Method Studios and given to the best Production Company, was awarded to Collider, Sydney. Exit Films, Melbourne came in second and Dentsu Creative X, Tokyo, third.

The Media Network of the Year trophy was given to PHD with OMD taking second place and in third, Starcom MediaVest Group.

During the awards, the Advertiser of the Year Award, sponsored by Airbag Productions, was presented to The Coca-Cola Company – Asia Pacific.  Peter Schelstraete, Group Marketing Director, Asia Pacific Group, was present to accept the trophy on behalf of the company.

Winners of the Young Spikes and student competitions were also announced at the awards. In the Young Spikes Integrated competition (sponsored by JWT), The Philippines took the gold medal and Indonesia won the Young Spikes Media competition, whilst South Korea took gold in the first Young Spikes Digital competition (sponsored by Innocean Worldwide). The winner in the Student Creative Award for Print (sponsored by Y&R) was Ravi Moorthy from Temasek Polytechnic, Singapore, fulfilling a brief from The Sovereign Art Foundation in Singapore.