DDB Chicago and RMHC celebrated charity’s 40th anniversary with a global social media campaign

Cristina Blanaru Creativity

DDB Chicago and Ronald McDonald House Charities (RMHC) celebrated charity’s 40th anniversary by launching a global social media campaign, which will also include hostin a variety of different initiatives all around this month.

DDB Chicago created video stories of families around the world who have been involved with Ronald McDonald House Charities. One of the stories features 10-year-old Chloe, who discovered her passion for piano at a very young age. When she moved to Chicago from Taiwan for treatment, the piano helped with her adjustment. During this tough time for her and her family, having the ability to play piano at the Ronald McDonald House helped Chloe adjust to her new life. Although Chloe is now back home, DDB Chicago created a live-stream concert at Chicago’s iconic Millennium Park so attendees could see her play.

Alongside Chloe was Joshua Bell, one of the most celebrated violinists of his era, and rapper Diggy, the 19-year-old son of Hip-Hop royalty Joseph “Reverend Run” who told her story.

The celebration campaign is being executed through social media, Facebook and Twitter, to drive global understanding about what the Ronald McDonald House Charities does with the hashtag #forRMHC. There are additional videos being uploaded to YouTube about families who have been involved with RMHC, which will continue to be rolled out over the next few weeks.

Agency: DDB, Chicago

  • Executive Vice President, Director of Integrated Production: Diane Jackson
  • Chief Creative Officer: John Maxham
  • Executive Vice President, Director of Account Management: Mark Hansen
  • Executive Creative Director: Kevin Drew Davis
  • Senior Vice President, Creative Director: Alex Braxton
  • Vice President, Creative Director: Nancy Jordan
  • Vice President, Executive Digital Producer: Jon Ellis
  • Executive Assistant, Integrated Production: Nikki Maurizi
  • Production Manager: Zoe Grubbe
  • Senior Vice President, Regional Business Director of North America: Todd Nonken
  • Account Director: Marc Singer
  • Account Executive: Calid Bowen
  • Account Manager: Katie Greenbaum