Lacoste calls on the King of Social Networks to launch its online boutique

Cristina Blanaru Business, Creativity, Digital & Media, e-Commerce, Social Media

For the launch of its online boutique, Lacoste, along with BETC and BETC Digital, asked Vine and Instagram star Zach King (@finalcutking) to help out.

Zach King (@finalcutking) is an American and film major began creating videos as a pastime. Hailed as a genuine star on social networks, Zach King amazes viewers with incredible special effects in videos of only 6 seconds. He now has over 2 million followers on Vine and 1.3 million on Instagram.

The first French brand to work with the King of social networks, Lacoste is releasing 5 vines, each featuring a digital sleight of hand, the online star’s calling card. Zach, who gained fame through his online videos, which showed him transforming into a dog and running through walls, is using his talents to showcase the content and features of the brand’s new e-commerce website.

The vines are being released over a period of two weeks on Lacoste’s Vine and Instagram, as well as other social platforms. The first was posted on October 20th.

The teams working on the campaign are available here

BETC DIGITAL is a digital agency of 180 people headed by Ivan Beczkowski and Olivier Vigneaux, dedicated to the creation of beautiful services: innovative digital content and services designed to transform brand image and customer relations.

BETC, created in 1994, is France’s leading advertising agency. Headed by Stéphane Xiberras, President and Chief Creative Officer since May
2007, and Co-President Bertille Toledano since February 2014, the agency was founded by Rémi Babinet and Mercedes Erra as part of the Havas group.

BETC is the creator of global campaigns for such major brands as Air France, Evian, Lacoste, Petit Bateau, Peugeot, Disneyland Paris and Aigle. In 2012, BETC won the Film Craft Grand Prix at the Cannes Lions festival with “The Bear” for Canal+.