Romanian UAPR and EACA started European Advertising Certificate 2015 program

Cristina Blanaru Creativity

Romanian Advertising Agencies Association (UAPR) and EACA launched the 4th edition of the online educational program European Advertising Certificate (EAC). This year, the program covers new areas and is open both to young professionals from agencies who are or not members of UAPR and to professionals from companies. The program can be accessed also over tablet or smartphone.

The seven modules of the programs are Advertising and Communication in Context, Understanding Clients’ Business, The Strategic Planner’s Toolkit, Client, Creative and Media Briefs, Understanding Media Channels and Creativity and Creative Development

Through videos, documents and interactive materials, the program offers significant content and an interesting experience to the participants/

Based on IPA (Institute of Practitioners in Advertising) certification program, created in 2004, EAC modules were adapted by EACA with support from specialists of the European Leonardo program

Around 1.200 young professionals from Europe, Middle East and Africa graduated the program in 2014

Considering this program’s success in Europe and not only and the repeated request from young people that don’t work in EACA / UAPR agencies, we decided to allow access to the program to all interested professionals (…) EACA’s certification offers needed information to those who want to work within the communication industry. I encourage the ones willing to accumulate the basic knowledge in the field and to enter and I trust that programs’ graduation will help them find a job in the industry. We hope to another successful edition of the program in Romania in 2015

Dominic Lyle,

General Manager EACA.

The online class lasts around 30-35 hours and is free for UAPR agencies. To graduate and receive the EACA certificate, the participants have to take a written exam, scheduled for March 26th 2015 to which the entry fee is of Euro 220 plus VAT (Euro 500 plus Vat for people that don’t come from agencies; this fee also  includes access to online classes and participating to exam