A new campaign for MedLife in Romania, signed by Jazz

Cristina Blanaru Creativity

Romanian medical system MedLife, present on Romanian market for 18 years, commissioned Jazz to create its new image campaign, positioning the company as a trusted leader Romanians can contact when they need quality medical services.

The campaign is a manifesto that MedLife, as leader in the sector, launches for a healthy Romania: because we invest permanently in facilities, doctors and last generation tech (…)

Simona Iliescu,

Marketing Director MedLife.

The campaign targets those who want to be treated with respect in their country and don’t want to have to go abroad for quality medical services.

The campaign consists into a series of TVCs, a generic one and other 3 covering key area in Medlife’s medical system: surgery, imagistics and lab works and pediatrics. Adding to these are a radio ad and print executions.

Credits

  • MedLife: Simona Iliescu – Marketing Director, Oana Safta – Marketing Specialist and Diana Grosu – Marketing Specialist.
  • Jazz: Andreea Ghenoiu – Group Creative Director, Mircea Tara – Junior Copywriter, Raluca Matei – Art Director, Valentin Suciu – Creative Partner, Irina Pencea – Partner, Georgiana Neacsu – Account Manager.