Romanian Mega Image and SOS Children Villages help Saint Nicholas to reach disadvantaged kids

Cristina Blanaru Creativity, CSR

Mega Image Romania continues this year a social campaign launched in 2013 – Fill the boots Saint Nicholas doesn’t reach to” -, which has as purpose to bring joy to kids from disadvantaged families.

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Starting November 29th to December 5th, Mega Image clients can turn into Saint Nicholas, leaving presents for poor children in specially arranged places at Mega Image’s stores exit. The presents will reach to the over 400 children which SOS Children Villages takes care of.

We know that, in this period, the people are thinking to those around them more than usual and draw energy from the joy of offering. We are happy that we too can offer a little help to disadvantaged children together with our clients, which get involved and share presents from theor shopping baskets same as they did last year. We wish for this campaign to become a tradition for Mega Image. Last year, we managed to bring a smile on the lips of hundreds of children from poor families and we are decided to contribute this year too and also during the years to come

Adrian Nicolaescu,

Marketing Director Mega Image.

Credits:

McCann Bucharest: Executive Creative Director: Catalin Dobre, Art Director: Mihai Gheorghe, Copywriter: Daniel Dobrin, Client Service Director: Dana Hogea; Group Account Director: Gabriela Alexandrescu, Account Manager: Mihaela Vasilescu; Account Executive: Iulia Ciortan; Corporate Communication Manager: Carmen Bistrian; AV Producer: Alexandru Platon; Senior DTP: Victor Huzum; Production Manager: Petre Bruma.

Imagine: Colorbitor Production; Studio video: Visual Effects Studio; Studio audio: Kemper Music.