Larisa Petrini leaves Saatchi & Saatchi PR; Radu Florescu takes over, rebrands agency as Centrade PR

After 12 years, Larisa Petrini leaves Romanian Saatchi & Saatchi PR, with agency’s management passing to Radu Florescu.

Florescu will coordinate the team and the clients from a strategic perspective. In the same time, the agency changes name and transforms into Centrade PR starting January 2015

Petrini has 14 years of experience in communication and joined Saatchi & Saatchi team in 2003.

For me, Saatchi & Saatchi PR meant a beautiful family, full of positive energy and loved people. I am proud of the team I live behind and of the courageous campaigns, awarded in the most prestigious international festivals. It is time for a new journey, this time within holistic health and integrative nutrition, for which I have a deep passion

Larisa Petrini.

Before everything, I wish to thank very much Larisa for her dedication and continuous support, the main qualities that she proved during all those years. Larisa is heading towards a new sector and I am trustful that she will enjoy the same support. During the last period, I got involved more in PR so I would take over gladly the management of Centrade PR, of the team and of the portfolio of clients

Radu Florescu.