NatWest and M&C Saatchi “put fairness first”

NatWest and M&C Saatchi launched an integrated campaign promoting bank’s decision to end introductory teaser rates on credit cards and savings accounts, and raising awareness of NatWest and The Royal Bank of Scotland’s promise of fairer banking for all.

The campaign will be running across TV, VOD, Cinema, Print (Press and OOH), Digital (Display and OOH), in branch activity, radio, social media and digital content.

 

We’re on a journey to rebuild trust with our customers and abolishing short term teaser rates that hook you in and could leave you worse off in the long term, is an important step.

Verity Jackson,

Senior Marketing Manager Advertising NatWest

We’re not taking the easy route with the latest execution in our campaign. Teaser rate Credit Cards are fundamentally rotten because they encourage debt and prey on human frailties. It’s an illusion to market them as ‘free’. NatWest has been honest enough to call this out, so good for them

Jason Lawes,

Creative Director M&C Saatchi

 

A Royal Bank of Scotland version of the integrated campaign will run in Scotland with the strapline “Goodbye unfair banking. Hello Royal Bank of Scotland”

Credits:

M&C Saatchi

• Nick Manson – Senior Account Director
• Christopher Ross-Kellam – Copywriter
• Andrew Dawes – Art Director
• Jason Lawes – Creative Director
• Gabrielle Bell – Planner / CSU Director
• Jonathan Muddell – Designer

Media: Zenith Optimedia

• Lisa Michael – Media Planner

Production Company – Riff Raff Films

• Megaforce – Director
• Angela Zabala, Sue Cooke and Mary Fostiropoulos  – producers

Audio Post Production – Jungle

Post Production – Glassworks

Besides M&C Saatchi, M&C Saatchi UK Group includes LIDA, M&C Saatchi Mobile, M&C Saatchi Sport & Entertainment, M&C Saatchi PR, M&C Saatchi MILK, M&C Saatchi Merlin, Human Digital and The Source.

RBS is a UK-based banking and financial services company, headquartered in Edinburgh and with operations in United Kingdom, Europe, the Middle East, the Americas and Asia (over 24M customers worldwide).