Public Advisors communicates for Up Group in Romania

Up Romania (previously named Cheque Dejeuner Romania), company owned by Up Group, chose The Public Advisors to handle its PR on Romanian market, following the global rebranding and considering the introduction of e-tickets on Romanian market

The PR campaign, drafted and implemented by  The Public Advisors, will include more components and will include both classical media relations and special projects, online communication and social media, but also internal communication. All communication activities in 2015 will have a common denominator: supporting Up’s new brand strategy in Romania.

We are honored to be in charge with UP Group’s communication. In a market dominated by three big
players, UP Romania position themselves differently through their desire to bring new products and
services to the target audience in a unique manner. The Public Advisors identified with UP’s taste for
original projects and initiatives that placed them in a very unique position in the market and gave them
pioneer status. We joined forces in a favorable momentum to apply a coherent communication strategy,
which is extremely suitable for this reshaping stage of the meal voucher market

Raluca Mihalachioiu,

The Public Advisors.

UP Group Romania is part of a market that is strongly connected with the social reality and this gives a
touch of versatility to the communication process that needs to reach a wide variety of consumers.
Therefore, the services offered by The Public Advisors have a very relevant way of dealing with current
trends and together with the classic communication approaches they set up a very efficient mix for UP
Group’s needs on the Romanian market. The media coverage service pack offers an appropriate coverage
for both print and online. Special projects with online portals and bloggers bring a fresh note to the
communication and also express UP’s desire to stay on top of this extremely dynamic digital environment.

UP Romania chose The Public Advisors for their unique set of assets: professionalism, involvement and
creativity. When we want to make ourselves heard we are convinced that The Public Advisors will
efficiently connect us to the clients, the market, the press, the competition and all the other stakeholders.
This year, our activity is marked by the change conducted in Romania’s legal system, a change that brings in the digitization of the meal voucher market. The market dynamics impose transparency and intense communication from our behalf. We are glad we found a true partner in The Public Advisors, a partner that understands us and supports our communication efforts with a great deal of rigor and creativity. This partnership is all about positivity and dynamism and it reflects the UP Group’s state of mind

Elena Pap,

General Manager UP Romania.

The Public Advisors team in charge with the UP Group Romania account: Lidia Pitulea (Group Account
Manager) and Claudia Clipici ( Public Advisor). The UP Romania team in charge with the communication:
Iuliana Dinu( Marketing Manager) and Irina Carabulea (PR Executive).