Tiffany’s “Will You” campaign continues

Cristina Blanaru Ads, Creativity

Tiffany and Co. launched the new installment of the “Will You?” campaign, made together with their agency,  Ogilvy & Mather New York.tiffany will you

“Will You?” campaign kicked off in January, with print ads that generated major media attention after the 178-year old jeweler’s ads of their engagement rings portrayed a recently engaged same-sex couple sitting on a stoop in NYC. Now Tiffany has released a video diving deeper into the love story of the real-life gay couple. The new spot also showcases other modern day couples vowing their love for each other through multiple heart-felt wedding proposals.

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With a modern day twist to the old love story, Tiffany has demonstrated they are willing to make historically bold moves in today’s advertising game.

Credits:

Ogilvy & Mather, New York

Chief Creative Officer, Ogilvy East: Chris Garbutt
Worldwide Chief Marketing Officer: Lauren Crampsie
Group Creative Director: Debra Fried
Creative Director: John Doyle
Executive Producer, Content Production: Maureen Phillips
Producer, Content Production: Lauren Ziffer
Executive Producer of Music: Karl Westman
Senior Music Producer: Michael Freeman
Senior Business Manager: Libby Fine

Director Digital Rights Management and Licensing: Gloria Graham Hall
Executive Group Director: Leyland Streiff
Management Supervisor: Jessica Schaevitz Deacon
Account Supervisor: Kat Bear Brown
Account Executive: Aniella Opalacz

Editorial Company: Whitehouse Post

  • Editor: Barney Miller
  • Assistant Editors:  Matt Schaff, ​Theo Mercado
  • Executive Producer: Lauren Hertzberg
  • Senior Producer: Melanie Klein

Finishing: Carbon VFX

  • Creative Director, Lead Flame: Kieran Walsh
  • Executive Producer: Frank Devlin
  • Flame: Matt Reilly
  • Producer: Briana Brackett