And the Oscar goes to…

Cristina Blanaru Ads, Creativity, Marketing

Although the winners of the Oscars aren’t yet known, one can “Imagine What’s Possible”. And so did 180LA, who  just launched a campaign promoting this Sunday’s Academy Awards.

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The campaign for the 87th annual Academy Awards inspires the film industry and moviegoers to “Imagine What’s Possible” and was created by the ad agency 180LA, representing the most ambitious marketing effort for the award show to date.

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A series of tune-in videos use authentic footage from the Academy Film Archive that showcase classic “Oscar moments” throughout the decades. The Oscar winner footage was cut by another fellow Oscar winner – Kirk Baxter.

The four videos include “And The Oscar Goes To,” “Holding Oscar,” “Everybody Speaks Oscar” and “Happy Valentine’s Day”

For very few people, imagination takes them to the Oscars stage (…) But there’s something really aspirational in watching the winners share their personal moments in such a public forum.

William Gelner,

Chief Creative Officer 180LA.

For the shows’ artwork, 180LA tapped into the iconic value of the Oscar statuette, which stands as the central focus for each art piece. The statuette is surrounded with artistic interpretations of imagination in film and culture. The result is a limited series of one-of-a-kind “Oscar Art Gallery” created by 15 professional artists from around the world including Blastto of Spain, Geoff McFetridge of Los Angeles and Pomme Chan of Thailand amongst others.

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The pieces of art are customized and applied to key points throughout Oscar season. The work adapts for nomination and speaker announcements, social media, broadcast telecasts, the red carpet, the Oscar stage and as out-of-home posters at Hollywood and Highland.

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Credits

Client:  Academy of Motion Picture Arts & Sciences

  • President: Cheryl Boone Isaacs
  • Chief Executive Officer: Dawn Hudson
  • Chief Marketing Officer: Christina Kounelias
  • Marketing Manager: Ford Oelman

Agency: 180LA

  • Chief Creative Officer: William Gelner
  • Creative Directors: Zac Ryder / Adam Groves
  • Copywriter: Christina Semak
  • Art Director: Karine Grigorian
    Head of Production:  Natasha Wellesley
  • Producer:  Nili Zadok
    Chief Marketing Officer:  Stephen Larkin
    Account Manager:  Jessica DeLillo
  • Account Coordinator:  Alexandra Conti
  • Planner:  Jason Knight

Editorial _ Holding / Goes to / VDay

  • Editorial Company:  Exile Edit
  • Editor:  Nate Gross (Holding)
  • Editor:  Will Butler (VDay & Goes to)
  • Executive Producer: Carol Lynn Weaver
  • Producer:  Brittany Carson

Editorial _ Foreign Language

  • Editor:  Dave Groseclose (Foreign Language)
  • Producer:  Brian Scharwath (Foreign Language)

Color/VFX/Finishing: The Mill LA

  • Colorist: Adam Scott
  • Color Executive Producer: Thatcher Peterson
  • Color Producers: Natalie Westerfield, Antonio Hardy
  • Color Coordinator: Diane Valera
  • Lead 2D Artist: Robin McGloin
  • Additional 2D Artists: Scott Johnson
  • Art Department: Jeff Langlois, Laurence Konishi
  • Executive Producer: Sue Troyan
  • VFX Producer: Kiana Bicoy
  • VFX Coordinator: Jillian Lynes

Recording Mix

  • Recording Studio:   Eleven Sound
  • Date:  Various
  • Mixer:   Scott Burns
  • Asst Mixer:   AJ Murillo
  • Producer:   Dawn Redmann
  • Executive Producer:  Suzanne Hollingshead