Lipton Sparkling Iced Tea, promoted with an ad signed by DDB New York

Cristina Blanaru Ads, Creativity

DDB New York signs a 30 seconds TVC promoting Lipton Sparkling Iced Tea, with the ad scheduled to premiere across a number of prime time and specialty networks on March 2nd.

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The TVC features a refreshing take on a classic using the remake of the 1966 hit song, “Tiny Bubbles”, performed by American Authors. The ad takes viewers through a series of everyday scenarios that show how blending the worlds of tea and tiny bubbles can provide a refreshingly uplifting experience. The campaign also features consumer activations and digital content.

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Credits:

DDB New York for Lipton

  • DDB
  • Regional Business Director: Marina Zuber (DDB)
  • Chief Strategy Officer: Stuart Hazlewood (DDB)
  • Executive Creative Director: Janet Guillet (DDB)
  • Creative Director: Luke Carmody (DDB)
  • Creative Director: John McGill (DDB)
  • Executive Producer: Joanne Diglio (DDB)
  • Editor: Stitch
  • Visual Effects: Swiss International AB
  • Media Agency: Mindshare
  • Director: Style War
  • Production Company: Smuggler/Goodgate
  • Soundtrack Name and Composer: “Tiny Bubbles” written by Leon Pober and re-recorded by   American Authors
  • Audio Post-Production: Stitch
  • Public Relations and Social Media: GOLIN