Ivaylo Naydenov, appointed General Manager for Mondelez Romania, Bulgaria and East Adriatic markets

Mondelez Romania announced the appointment of a new General Manager. Starting March 2015, Ivaylo (Ivo) Naydenov is General Manager for Mondelez Romania, Bulgaria and East Adriatic markets, taking over the position from Gerard Chandran, who decided to leave the company.

Ivo joined Mondelez Bulgaria in 2004 and, during his career within the company, held positions with increased responsibilities, such as Sales and Marketing Manager for Bulgaria.

In the start of 2013, he took over as General Manager Mondelez Bulgaria, receiving increased attributions, and managed to develop successfully the company at national level.

Previous to joining Mondelez, Ivaylo Naydenov worked for companies like Wrigley and Strauss.

Mondelēz International is international leader in the snacks industry and posted a business turnover of $34BN last year. The company has in its portfolio brands like Oreo, LU and Nabisco, Cadbury, Cadbury Dairy Milk and Milka, Trident, Jacobs and Tang.